Shoppable Recipes at Dagelijkse Kost

The challenge

Visitors of recipe sites often are delighted with the content, but lack the convenience to have the list of ingredients converted Between … and … 2020, SmartwithFood conducted a Proof of Concept together with the reference Belgian recipe website,

The solution

  • We embedded our Shoppable Recipe button into each recipe on the website, converting ingredients into shoppable products, in the right quantities.
  • The button activated a shopping basket on Collect and Go, the online grocery store of Colruyt Group.

The result

  • The convenience that SmartWithFood introduced, resulted in a 5% larger shopping basket*, an 11% increase in buying frequency, and an 18% higher shopper conversion.

*as compared to the average Collect and Go customer