Welcome - SWF
Enable your customers to make informed food choices by providing transparency and clarity. Bridge food preferences with product and recipe information.
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BE SMART WITH FOOD

SmartWithFood is the smartest companion for your data & digital applications in personalized nutrition & health initiatives.

BE SMART WITH FOOD

SmartWithFood is the smartest companion for your data & digital applications in personalized nutrition & health initiatives.

FOOD-AS-A-SERVICE AS A KEY DIFFERENTIATOR

SmartWithFood strives to simplify the consumers’ ability to make conscious food choices by offering plug-and play-tools to inform, inspire & recommend the right food for every individual. This way we enable retailers to create a more personal connection with their consumers, and make Food-As-A-Service a competitive advantage.

BENEFITS FOR YOU AS A RETAILER

 

Our digital strategies to offer Food-As-A-Service help retailers to increase basket sizes, create optimal customer lifetime value and grow market penetration.

A proven increase of >5%
in basket size
78% is more likely to shop at a retailer who provides extra product transparency
A proven increase of >13% in shopper conversion

SMARTWITHFOOD INTELLIGENCE PLATFORM

Establishing Food-As-A-Service is only possible with smart food data. With our food intelligence platform, we create a digital bridge between the individual and food, in all its complexity.

FOOD-AS-A-SERVICE AS A KEY DIFFERENTIATOR

ARE YOU READY TO BE SMART WITH FOOD?

 

We offer a variety of smart solutions:

preparing, optimising and linking food data with the use of emerging new technologies.

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Offer personalized transparency to your consumers.

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Tools to make recipes instantly shoppable.

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Offer customised healthy alternatives.

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Services to achieve quality data.

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Make flexible comparison frictionless.

PARTNERS WE WORK WITH

SmartWithFood’s approach of using advanced AI and ML driven Food intelligence platform to transform the customer’s food and grocery experience to personalize food consumption is very innovative. Their unique solution guides customers via information on allergens, alternate products, advanced contextual search and recipe to ingredient shopping.

Rajashree Ramakrishnan, Global Head TCS

Colruyt Group strongly believes in the possibilities for customer centric and personalised food services. That is why we believe in, and invest in SmartWithFood, our innovative digital partner whose activities fit perfectly into Colruyt Group's sustainability programme for healthier customers. SmartWithFood allows us to tailor our customer's shopping experience perfectly to their needs, and helps us in supporting customers to make conscious and better food choices.

Jef Colruyt, CEO Colruyt Group

The extensive report from SmartWithFood is the perfect tool to help master data correctly: it points out the pain points and offers the possibility to correct them efficiently.

Steffie Defreyne, Friesland Campina

ACKNOWLEDGEMENTS

EIT FOOD partnership for digital innovation

 

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Thanks to our partnership with EIT Food, we have the ability to create innovative and relevant projects and share our know-how among various partners within the consortia.

SmartWithFood, Trends, Digital Pioneer Award Customer Happiness

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Together with Google and PwC, Trends went in search of the Trends digital pioneers 2018. Companies and organizations that have realized an important digital transformation. A digital project that is innovative and progressive , that has an impact on the company and society as a whole.

Official ISV (Independent Software Vendor) partnership with Microsoft

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Since 2019 SmartWithFood became an official Microsoft ISV Partner. Microsoft partners up with organizations that innovate with digital transformations, empowering them to grow.

TCS Co-Innovation Network (COIN)™

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TCS COIN brings together industry leaders, analysts, scholars, and start-ups to conceptualize breakthrough solutions.

NEWS

With the new SmartWithFood app we enter the age of personalized nutrition, where science and technology can decide what food is right for you....

4 September 2020

Ten-fold increase of product database SmartWithFood app: nutritional value and Nutri-Score of 200,000 products now available ...

15 February 2020

Is it possible to improve gut health by slightly adapting your diet? A research project by SmartWithFood, KU Leuven and VIB....

15 January 2020
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