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SmartWithFood: Where Smart Food Shopping Meets the Power of APIs
Today’s food retail environment is challenging from almost any perspective. New retailers are popping up every minute, unique product selections or price promotions are not going to cut it anymore to win over new clients and new platforms and technologies are disrupting the market at tremendous rates. And as if this isn’t challenging enough, the industry is also confronted with rapidly changing user behavior. Online food shopping is booming all over the world and consumers are transforming into value-driven shoppers that prefer to buy from companies that align with their own personal values.
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