Don’t change your customer, provide alternatives fitting your customer demands
With the fast array of different consumer options, it is nearly impossible as a retailer to sell every product variant or brand name.
Take Rayon.be as an example. Rayon is a digital only retailer with high quality, mostly local producers. Their catalogue of products is therefor small, and deliberately misses some of the large brands’ products.
When searching for well known items, users might not find what they are looking for.
Although they don’t sell Fanta, SmartWithFood Search services understand many brands and products, even though they are not in the sellers’ assortments.
SmartWithFood intelligent search understands that Fanta is typically a sparkling, orange flavoured beverage and returns similar alternatives to the customers’ demand.
This is accomplished without the retailer having to hard code a link between Fanta and one of its products in his catalogue.
Instead of losing a sale because of the non-availability of specific products, the Smartwithfood intelligence helps the retailer in enabling a transaction, that would otherwise probably not have taken place.