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With the new SmartWithFood app we enter the age of personalized nutrition, where science and technology can decide what food is right for you....

More and more consumers are shopping online or use their mobile in store for extra product or recipe information and inspiration. A growing percentage has very specific dietary preferences, whether they are allergic, only eat vegan or just want to reduce their sugar intake. With SmartWithFood you can answer instantly to this...

The Colruyt Group announced on 22 August its decision to start using the Nutri-score. The group will be the first to use online tools to display the Nutri-score on all products on sale in Colruyt Laagste Prijzen, Spar Colruyt, OKay and  Bio-Planet....

The importance of correct B2C data is enormous for a company like FrieslandCampina. In a world where a large part of the population is allergic, follows a specific diet or wants to eat healthy, the company considers it its duty to provide consumers with correct and complete information....

More and more consumers are shopping online or use their mobile in store for extra product or recipe information and inspiration. A growing percentage has very specific dietary preferences, whether they are allergic, only eat vegan or just want to reduce their sugar intake. With SmartWithFood you can answer instantly to this...

The SmartWithFood app, which was launched approximately two years ago by Colruyt Group to help its customers obtain information about foods in a transparent manner, now also contains information about the 14 legally defined allergens. The addition of information about the presence or absence of gluten, shellfish, eggs, fish, peanuts,...