Ghent, 15 January, 2020
Flora: Personalized nutritional advice hand in hand with science, a study of the intestinal flora
What is so interesting about this project?
Colruyt Group attaches great importance to the development of innovative projects that contribute to their vision on social responsibility and sustainability.
Research has shown that general nutritional advice does not always have the desired effect on lifestyle changes. People who receive personalised nutritional advice appear to be more motivated to develop healthier eating habits and remain motivated for a longer period of time.
Ignace De Nollin: “Personalized nutrition has been a growing trend in the food sector for some time now. Consumers are increasingly asking for ‘personalized diets’, either because they need to be more aware of what they are eating and/or because they are motivated by conscious consumption.” SmartWithFood is the instigator of this new research project and wants to be able to offer more scientifically based health-oriented services. Ignace De Nollin: “With this study, we want to see if the concept of ‘retailer-enabled personalised nutrition’ can lead to an improvement in consumers’ state of health. We hope to learn a lot from this study and build up extensive knowledge about the feasibility and effectiveness of this concept.”
Our ultimate goal is to guide consumers to better health through personalized nutritional advice, relying on scientific data.
Is it possible to improve gut health by making small changes to your diet?
The Flora project, wants to investigate whether personalised digital nutritional advice can have a positive effect on health and intestinal flora.
For a period of 3 months, participants will receive personalized nutritional tips via an app. Their online shopping basket will also be altered by adding food products that better fit the diet. Actual “Food as a Service”, scientifically backed up.
During the study, the participants will be monitored in terms of lifestyle, well-being and health. This will be done by checking the food they purchase and consume, and by checking their intestinal flora, blood and saliva. Weight loss or improved cholesterol or glucose levels are some of the health improvements that will be monitored.
An initiative of SmartWithFood in collaboration with KU Leuven and VIB (Flemish Institute for Biotechnology).
Read more about the project on www.flora-onderzoek.be